Start with a small inventory
Learn the cost of staples such as turnips and cabbage before filling your stall. Keep enough Ryō outside the business to cover personal needs and a slow trading session.
Place the stall where people already pass, display a clear offer, and greet players without pressuring them. Reliable service builds more repeat trade than constant shouting.
Grow through relationships
Farmers can become suppliers, attendants can share local demand, and clans can become regular customers. Track what actually sells in your server and restock around that evidence.